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INTRODUCTION Searching the word “algorithm” on Google leads to images of spider-web charts, three-dimensional graphs and rows of mathematic equations. What could social media and math have to do with each other? Looking at the motive behind social media companies tells us why algorithms are an inseparable part of social media platforms. SOCIAL MEDIA AS […]

INTRODUCTION San Francisco is the home of the platform economy. Uber and Airbnb—the poster children of that economy—launched their initial products in the city and used the feedback garnered from Bay Area users to perfect their business models. These and other platform companies also started to build their loyal user bases with Bay Area consumers. […]